Reliance Entertainment's online gaming portal Zapak will organize a corporate gaming championship in Mumbai, Delhi and Bangalore. The event concludes on 21 March 2008 in Mumbai.Targeted at corporate executives in individual and team gaming formats, the event is being pushed as India’s first corporate gaming tournament. It will feature hardcore games like Counter Strike 1.6, Fifa 08, NFS Most Wanted. It will also feature casual games like Zuma, Bejeweled and Heavy Weapon. Zapak has devised it as an annual corporate event.The company notes that gaming in the office is an undeniable part of corporate life across India. A majority of the registered user base of 3.2 million on Zapak.com access the site from office.The target participants for the event range from CEOs to executives. The industries being looked at are IT, BPO, FMCG, consumer durables, finance, banking, advertising, media, telecom and the service sector.The city preliminary rounds take place on 8 and 9 March and on 15 and 16 March. The National Final takes place in Mumbai on 21 March. Zapak expects 1500 participants from each city to take part.The finale will take place at the Hard Rock Café in Mumbai. 30 finalists will participate. Nine finalists from Delhi and Bangalore will fly to Mumbai. It will be a Page 3 Event with celebrities.To create awareness 150 radio spots will air on Big FM and Fever FM in the three cities. In addition there will be TV spots on Zee Business The company is also looking at below the line activation across 250 corporate offices across the three cities. There will also be outdoor hoardings in Mumbai and Bangalore.The title sponsor is Reliance Money. The co sponsor is Electronic Arts while the associate partners are Kingfisher Airlines and Force India. The travel partner is Travelport while the fuel partner is IndianOil Xtra Premium.
